All digital Touch points

We create digital solutions that help you engage with your audience where they live & play.

Web

Delight your audience with a modern & functional website that supports your branding & style.

Mobile

Enchant your audience with a digital experience specifically designed for mobile device usage.

Search

Showcase your offer at exactly the moment potential clients search for your type of business.

Social

Connect with your audience as they socialize with their community across social networks.

email

Connect with your mailing list using personalized & timely email messages that convert.

The Team

"We combine unique business and technical acumen with strong creative design"

Frank Calabretta

Marketing Technologist/Designer

"I am a seasoned digital technologist/designer with over 15 years experience planning and creating digital solutions. I look forward to providing my marketing expertise, technology skills & design intuition to help you succeed!"

Daniela Rivero

Digital Marketing Creative

"For a winning digital marketing campaign, you need strong persuasive copy, design that enchants, and a keen empathy for your audience. My mission is to deliver every part of the equation right for you."

tools of the trade

Here is the select list of best-in-class technology, tools & services we use to create transformational business solutions.

All
Web/Mobile
Search
Social
Email
Advertising
Ecommerce
Experimental

Wordpress Website development and publishing platform.

Google Reliable & Scalable business apps, tools & services.

Adobe The leading design/development tools to create world-class experiences.

Envato Digital creative assets forom the world's top designers.

Sendgrid Cloud-based email infrastructure for mass email delivery.

MailChimp Online email marketing solution to manage contacts, send emails and track results.

iContact Email Marketing software to manage mass email messaging with ease and efficiency.

Survey Monkey Press release distribution to create buzz, traffic & visibility.

PRWeb Press release distribution to create buzz, traffic & visibility.

Constant Contact Email, Event, and Social Media marketing tools and solutions .

Rackspace World-Class scalable content delivery infrustructure

Shopify Launch an ecommerce store to sell your products/services/subscriptions.

WooCommerce An e-commerce plugin platform for WordPress websites.

HubSpot All-In-One Inbound marketing software.

Zendesk Beautifully simple customer service software.

Behance portfolio access to the worlds best creative talent.

Bootstrap - The number one responsive design framework for building mobile-first UX/UI

Drip email marketing automation that allows you to craft every interaction with your leads, trial users and customers.

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.

Google Places Google Places is the information that a search engine receives and uses when listing your business.

All-In-One Packages

Our "All-In-One" packages include everything you need to conquer your marketing challenge or opportunity.

Ecommerce Store

starting at^$9950 / launch

Digital Strategy
Branding & Logo Design
Responsive Website
Wordpress CMS
Custom Domain & Hosting
Social Account Covers/Banners for Facebook, Twitter, LinkedIn
Google SEO/SEM & Google MyBusiness Listing Optimization
PPC Advertising (AdWords, Facebook, Twitter, LinkedIn)
Full Warranty & Support + 6 month Optimization Program

See Example get started

Microsite/Landing Page

starting at^$2995 / month
6 month minimum contract

High Conversion Landing Pages (A/B Tested)
Content Publishing Across Social Profiles
Organic Search Engine Marketing
AdWords, Facebook, LinkedIn& Twitter Advertising ($1000/month minimum ad spend)
Direct Email Marketing
Push Notification to Mobile Devices
Daily, Weekly & Monthly Reporting & Analysis
Continuous Optimization & On-going maintenance

See Example get started

Website Rehab

starting at^$2500 / brand

Digital Strategy
Branding & Logo Design
Re-skin your website with modern theme
Re-architect (re-write copy, update stock graphics, banners)
Update All social covers/banners (Facebook, LinkedIn, Twitter etc.)
Add video introduction to home page that describes your purpose
Create Google+ & youtube channel
Update your Google search results listings

See Example get started

Digital Marketing Management

^$4995 / month
(12 month "enterprise-grade" program)

Responsibilities

Manage ALL digital marketing properties (website optimization, content updates, site maintenance, hosting, security and more.)
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Execute, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Stay Up-to-date with the latest trends and best practices in online marketing and measurement related to your core industry

Deliverables

Refurbish existing website to modern design/technical standards using Growth-driven design techniques
Social network account creation/optimization (Facebook page, LinkedIn business page, Twitter for business account)
Google Network optimization (search, mybusiness, maps, google+, youtube)
Optimize brand graphics and other digital properties
Weekly Content Publishing across all channels
Monthly Email Newsletter to mailing list
Quarterly Irresistible Offer Micro site or Landing Page Campaign
Automated drip email marketing campaign for new leads
Hyper-local/targeted AdWords advertising campaign
Monthly Reporting & Analysis
Paid & Organic Search Engine Marketing
On-going management & continuous optimization

check availability

Services

Please contact us for availability and a personalized demo of how the service applies to your business case.

Digital Branding Makeover -- Refurbish your logo, website, social covers/banners, video, copy, images and graphics for a modern user experience & brand story.

Landing Page / Microsite Development -- Create a purpose driven landing page hand-crafted to convert visitors to leads. Includes: A/B testing/optimization, Google Analytics conversion tracking, social proof/sharing capabilities.

Direct Email Campaign -- Email list campaign & management. Create a multi-level, action-driven, hand-crafted email-messaging campaign with call-to-action.

Ecommerce Store/Catalog -- Create an ecommerce store with search optimized web catalog custom configured for your business case.

Digital Strategy -- Define the technical requirements for executing your digital marketing strategy. Choose the right tools from the start so you can scale & evolve effortlessly.

Mobile App Development -- Develop custom hybrid & native mobile apps/solutions that automate & simplify your business.

Website Design & Development -- Develop mobile responsive website that looks & works perfectly on vertical screen mobile devices.

Digital Advertising Campaign -- Run an advertising campaign to display your ad on Google, Facebook, LinkedIn &Twitter. Your ad message will display when a prospect (targeted audience) searches for (or is interested in) what you offer. (Google Adwords Certified).

Domain/Hosting Infrastructure -- Host multiple sites across multiple domains & sub-domains fully managed.

Let's get started on your project

"Frank's attention to detail are tremendous"

Frank was instrumental in enhancing the usability of our web catalog with his attention to detail and follow-up skills.

Erika Thorson

Graphic Design and Marketing Professional

"Person who understands strategy"

Frank is an innovative, high energy, person who understands strategy and then gets practical things done.

Allan Wilson

President, Allan Wilson and Associates

"Frank's been a website life-saver"

The first one I call whenever I have a website problem whether it's technical or design related. Highly recommended!

Graham Strong

Strong Communications

All digital Touch points

Web

Mobile

Search

Social

email

The Team

Frank Calabretta

Daniela Rivero

Work

the Process

Research

Design

Launch

tools of the trade

All-In-One Packages

Ecommerce Store

Microsite/Landing Page

Website Rehab

Digital Marketing Management

Services

Digital Branding Makeover

Landing Page / Microsite Development

Ecommerce Store/Catalog

Contact

Send your project details to info@fcdigitalstudio.com